What is Direct Mail Marketing and Examples?
Direct mail marketing is a tried-and-true method of advertising that involves sending promotional materials, such as brochures, flyers, or postcards, directly to potential customers. This form of marketing has been around for decades and is still widely used today. In recent years, the cannabis industry has taken notice of the benefits of direct mail marketing, with companies using it to advertise marijuana and CBD products. Marijuana direct mail marketing involves sending promotional materials directly to individuals who have expressed interest in or have purchased cannabis products in the past. The goal is to get these individuals to purchase more products or to attract new customers who may be interested in trying out marijuana products for the first time. One example of a successful marijuana direct mail campaign is the one used by the Colorado-based cannabis company, Lightshade. They used direct mail marketing to reach out to people who had purchased marijuana from them i...