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Showing posts from March, 2023

What is Direct Mail Marketing and Examples?

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  Direct mail marketing is a tried-and-true method of advertising that involves sending promotional materials, such as brochures, flyers, or postcards, directly to potential customers. This form of marketing has been around for decades and is still widely used today. In recent years, the cannabis industry has taken notice of the benefits of direct mail marketing, with companies using it to advertise marijuana and CBD products. Marijuana direct mail marketing involves sending promotional materials directly to individuals who have expressed interest in or have purchased cannabis products in the past. The goal is to get these individuals to purchase more products or to attract new customers who may be interested in trying out marijuana products for the first time. One example of a successful marijuana direct mail campaign is the one used by the Colorado-based cannabis company, Lightshade. They used direct mail marketing to reach out to people who had purchased marijuana from them in th

It can be challenging to mail market CBD, but it is possible. This is how.

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  Mailing marketing materials for CBD products can be a tricky task due to the complex and ever-changing regulations surrounding the industry. However, it is possible to execute a successful direct mail campaign with a little knowledge and preparation. In this article, we will explore some tips and tricks for creating and executing a CBD direct mail campaign, specifically utilizing cannabis postcard mailers and CBD oil postcards. The first step in creating a successful CBD direct mail campaign is to research and understand the current laws and regulations surrounding CBD products. Due to the varying legality of CBD products at the state and federal levels, it is essential to ensure that your marketing materials comply with all relevant regulations. For example, the FDA prohibits the marketing of CBD products with unsubstantiated health claims, so it is important to avoid making any false or misleading statements in your marketing materials. Once you have a solid understanding of t

What Does Die Cut Mean In Cards?

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  Die cutting is a process used in printing and packaging to create intricate designs or shapes by cutting out paper, cardboard, or plastic material. This technique has become increasingly popular in the world of cards, where it allows for unique and visually appealing designs. In this article, we will explore what die-cut means in cards and how it can be used for Plastic Die-Cut Postcards and Cannabis Postcard Mailers. Die cutting involves using a die, which is a sharp metal tool, to cut out a specific shape from a piece of material. The die is usually made from steel and is created to match the exact design required. It is placed on top of the material and then pressed down to cut the shape out. This process can be used on a variety of materials, including paper, cardboard, and plastic. In the world of cards, die cutting is used to create unique designs and shapes that stand out. The process allows for intricate designs to be cut out of the card, creating a visually stunning eff

Can You Mail a Laminated Postcard?

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  In today's digital age, sending postcards may seem outdated, but it's still a popular way to keep in touch with loved ones and share special memories. However, when it comes to mailing postcards, there are some questions that arise, such as whether or not you can mail a laminated postcard. In this article, we will explore this question and provide you with some insights. Firstly, it is possible to mail a laminated postcard. Laminated postcards are postcards that have been covered with a layer of plastic film to protect them from damage. Laminating postcards is a common practice as it enhances their durability and makes them resistant to water, stains, and tearing. This process also makes them more aesthetically pleasing, giving them a glossy and professional finish. However, before sending a laminated postcard, it's essential to consider the type of laminated postcard mailers or plastic postcard mailers you will use to protect the postcard. The type of mailer you use

What Is Direct Mail? Definition and Guide

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  Direct mail is a marketing technique that involves sending promotional material directly to the mailbox of potential customers. It is a form of targeted marketing that can be very effective when executed correctly. In this article, we will discuss the definition of direct mail and provide a guide to help you use it effectively for your business. What is Direct Mail? Direct mail is a marketing technique that involves sending promotional material, such as postcards, letters, or catalogs, directly to the mailbox of potential customers. It is a form of targeted marketing that is designed to reach a specific audience, typically based on demographic, geographic, or psychographic factors. Direct mail is often used by businesses to promote products or services, generate leads, or build brand awareness. It can be an effective way to reach potential customers who may not be reachable through other forms of advertising, such as television or radio. Direct Mail Company: If you are cons

Ways Direct Mail Can Benefit your HVAC Business

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  When it comes to needing your heater or air conditioner worked on homeowners are scrambling to find someone to come work on their unit. Unless they have had their unit worked on numerous times, or recently bought a new unit, most homeowners don’t have an HVAC company on their speed dial. Sadly the HVAC business tends thrive when when homeowners are having issues with their units. So how do make sure homeowners are calling you when their unit goes out?  Well one successful tactic is through direct mail. With direct mail you have the upper hand because you are technically already getting inside their home through plastic postcards, flyers, letters, or brochures. A home owner might keep your postcard handy for when a problem arises. Let’s take a look the different print advertising ideas that help you get an edge over your competition and can enjoy the growth expected in the industry. Statistics prove that one of the most effective HVAC marketing ideas in driving leads is the use

Breaking Down the Numbers for your Fitness Direct Mail Campaign

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  Since the 2020 Pandemic things have certainly shifted in the US. The United States is officially in a recession and people are making cutbacks. So how does the fitness industry keep from being cut out peoples budgets? Well now more than ever people are more conscious on being physically and mentally fit. Your gym can capitalize on that need, but only if you market yourself the right way. There is also another challenge gyms owners have to fight through: an oversaturated fitness market. With so many options outside of a brick and mortar gyms like streaming classes and online coaches, it can feel like a battle trying to stand out. So how do you get people into your gym? Lets take a look at some different ways to get the attention of your future gym members! Understanding Promotion & Sales         While marketing is a necessary part of acquiring your new members, it is not going to close the deal. The purpose of marketing is to generate leads. You have to keep in mind that whe

Are Your Lawn Care Plastic Postcards Not Working?

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  In an era where the world around us is growing more and becoming more “digital” with each passing day, there are many skeptics that don’t understand the advantage direct mail marketing offers. Often times we hear from businesses that they tried direct mail but it didn’t work. After all we are in a digital age that allows you to reach out and make contact with a client as soon as five minutes after they wake up in the morning, how much good can a Plastic Postcard mailer actually do? Well they can do a lot! Here are reasons why your direct mail campaign wasn’t successful in the past: You Focused More About Your Company Than Your Potential Customers Look at your direct mail or advertising campaigns and evaluate these areas: ·          Ratio of Empathy & Authority:   Look at each word you choose. Imagine your campaign as a recipe. Authority is the salt. Just a pinch will do. Don’t make your throw your award seals, credentials, etc at your potential customers. ·          Ph