plastic postcard mailers
DynamiCard plastic postcards,
with integrated pop-out promotional gift cards, are the biggest innovation
in direct marketing in years. Well-executed DynamiCard campaigns
have been reported to have as much as 10x higher response rates than quickly
executed paper postcard campaigns.
plastic postcard
mailers can be the core of 3 powerful steps – how they are noticed,
how they are used, how they are tracked — that provide solid results and
constant improvements.
How Plastic Postcards Are
NOTICED
DynamiCard uses a thick plastic stock with colorful “shiny
looking” graphics, commanding immediate attention. With snap-out
sections of various sizes, they seem more like a gift card; not many people
would throw that out without at least a careful look.
Their stylish appearance appeals to high-end customers who might
ignore a regular postcard or discount coupon. You can attract more than
just deal hunters. These cards can also be super-personalized, with the
recipients name or other information integrated right into the graphics.
How Plastic Postcards Are — USED
Due to the thick plastic construction, the snap offs are extremely
durable and can be just the right size for carrying around. With
convenience and a high-perceived value, people want to keep them. They’ll
be saved, carried around, and used. Some people are embarrassed about
using a paper discount coupon. The pop-offs can have the same thickness
and size as a credit card, so everyone can feel good about using them.
Now for some facts, it has been demonstrated that DynamiCards have
4 to 5 times the response rate of regular postcards. They’re especially
effective for restaurants where they enjoy a 12% response rate. That’s pretty
amazing.
How Plastic Postcards Are
TRACKED
Most people who believe direct mail isn’t worthwhile haven’t
accurately tracked results — that’s a big mistake. A bar code, or sometimes a
magnetic stripe or QR code, unlocks all the information needed to make your
mailings very cost-effective.
As part of our DynamiScan service, a web-based software, we
provide businesses with a scanner for each of their locations to allow them to
scan in the offers as they are redeemed. Our real-time software then
provides a fine-grain breakdown on how the campaign is working. Broken
down by location, we discover the demographics of who actually used the cards
and which offer they chose. Of course we also track response rates by
demographics.
DynamiScan also helps advertisers accurately and discreetly
collect the names and addresses of their new customers as cards are scanned
into the system.
All this quick, detailed, and accurate information lets our
clients achieve dramatic improvements on their very next mailing. One
company attributes millions of dollars of sales to DynamiCard.
Get DynamiCard
We have years of experience, learning from a huge number of postcard mailers. Combining
DynamiCards with DynamiScan, you can achieve one of the best returns on
investments around for your marketing dollars.
We can provide the full line of services — design, quick turnaround printing, mailing list, mailing management, and tracking — to make it all happen
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