How Targeting Strategies can help your Direct Mail Campaign
A direct mail cards strategy is never something that should be created blindly. For the best results, you need to draw insight from absolutely every source that you’re exposed to – meaning not only the existing relationships that you have with your customers but the invaluable data that they’re also creating on a daily basis.
With that in mind, here are a
number of key ways that you can expand your targeting capabilities, thus
expanding your return on investment at the exact same time.
Deepen Your Targeting, Deepen
Your ROI
Generally speaking, two of the
best ways to deepen your targeting capabilities to expand your return on
investment come down to two key ideas: descriptive analytics and predictive
analytics.
To speak to the former,
descriptive analytics involves creating a profile that describes A) the common
attributes of your ideal customers, that are B) based on key demographic
lookalikes that you already know about.
Predictive analytics, on the
other hand, is a model that helps you determine how two (or more) groups of people
are similar or dissimilar. If you know the difference between “Buyers” and
“Non-Buyers,” for example, you obviously have everything you need to target the
former and ignore the latter.
Of course, all of this makes an
excellent case for finding the right partner to work with when developing your
marketing strategy in the first place. At DynamiCard, for example, we have a
wide range of different mailing services for you to choose from depending on
your needs. We also have performance tracking and analytics software that can
not only help you learn more from the direct mail materials you’ve already sent
but also leverage that insight to make better and more informed decisions
moving forward.
Additionally, our team of data
specialists has verified experts at tasks like list cleaning and keeping your
mailing lists up-to-date with NCOA, Cass, and even De-Duplication. We handle
all of these services in-house, which means that you’ll always have a single
point of contact to turn to at any given moment.
If you choose to rent one or more
of your mailing lists through DynamiCard, you’ll no doubt be pleased to know
that we only source from databases that are updated on a monthly bases and that
have a deliverability rate of at least 94%.
If you’d like to find out more
information about the techniques that you can employ for better targeting for
an increased return on investment, or if you’d just like to have a conversation
about what you’re looking to get out of your own direct mail campaigns, please
don’t delay – contact
us today.
Content Source: https://dynamicard.com/better-targeting-better-roi/
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