Plastic Postcards Mailers
Plastic postcard
mailers can be the core of 3 powerful steps – how they are noticed, how
they are used, and how they are tracked — that provide solid results and
constant improvements.
How Plastic Postcards Are NOTICED
DynamiCard uses a thick plastic
stock with colorful “shiny looking” graphics, commanding immediate attention.
With snap-out sections of various sizes, they seem more like a gift card; not
many people would throw that out without at least a careful look.
Their stylish appearance appeals
to high-end customers who might ignore a regular postcard or discount coupon.
You can attract more than just deal hunters. These cards can also be
super-personalized, with the recipient's name or other information integrated
right into the graphics.
How Plastic Postcards Are — USED
Due to the thick plastic
construction, the snap-offs are extremely durable and can be just the right
size for carrying around. With convenience and a high-perceived value, people
want to keep them. They’ll be saved, carried around, and used. Some people are
embarrassed about using a paper discount coupon. The pop-offs can have the same
thickness and size as a credit card, so everyone can feel good about using them.
Now for some facts, it has been
demonstrated that DynamiCards have 4 to 5 times the response rate of regular
postcards. They’re especially effective for restaurants where they enjoy a 12%
response rate. That’s pretty amazing.
How Plastic Postcards Are TRACKED
Most people who believe direct
mail isn’t worthwhile haven’t accurately tracked results — that’s a big
mistake. A bar code, or sometimes a magnetic stripe or QR code, unlocks all the
information needed to make your mailings very cost-effective.
As part of our DynamiScan
service, a web-based software, we provide businesses with a scanner for each of
their locations to allow them to scan in the offers as they are redeemed. Our
real-time software then provides a fine-grain breakdown of how the campaign is
working. Broken down by location, we discover the demographics of who actually
used the cards and which offer they chose. Of course, we also track response
rates by demographics.
DynamiScan also helps
advertisers accurately and discreetly collect the names and addresses of their
new customers as cards are scanned into the system.
All this quick, detailed, and
accurate information lets our clients achieve dramatic improvements on their
very next mailing. One company attributes millions of dollars of sales to
DynamiCard.
Get DynamiCard
We have years of experience,
learning from a huge number of mailings. Combining DynamiCards with DynamiScan,
you can achieve one of the best returns on investments around for your
marketing dollars.
We can provide the full line of
services — design, quick turnaround printing, mailing list, mailing management,
and tracking — to make it all happen.
Content Source: https://dynamicard.com/plastic-postcards-deliver/
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