Understanding the Power of Plastic Postcards
Success in terms of marketing is all about getting the right message in front of the right person at exactly the right time – this has always been true and it likely always will be. But how do you make sure that someone actually NOTICES your message when they’re receiving more targeted advertisements than ever on a daily basis?
The answer is simple:
you use a format that they can’t help but pay attention to. For many brands,
plastic postcard
mailers ARE that format and
they unlock a myriad of different advantages you won’t be able to find anywhere
else.
Stand Out from the Crowd
One of the major
benefits that direct mail collateral like plastic postcards bring to the table
is that, as a format, they’re incredibly versatile. They’re the perfect
opportunity to not only use targeted mailing to go after the type of people who
are more likely to respond to direct mail materials in the first place but to
also use personalization to make that first impression really stand out in a
crowd.
Mailing list
segmentation is a time-honored tradition in marketing, but with plastic
postcards, you can take these gains even further. You can include a link to your
landing page where people can redeem an exclusive deal, for example, thus
starting your relationship with someone in the world of print and continuing it
over the Internet.
Once you establish a
relationship with that prospect, turning them into a responder, you can use
mailing automation to send out more targeted marketing collateral. Remind
people of important events that you’re having, showcase new products that
you’re releasing, or even share an exclusive promo code that they wouldn’t
otherwise have access to.
But maybe the biggest
benefit of plastic postcards is that they’re unique – there really is nothing
quite like them. It’s the perfect chance to capture someone’s attention and
stand out from all the other mail they receive that day and, at that point,
your promo offer will be able to truly speak for itself. And presenting that
promo on a pop-out gift card only increases your odds. This simple tactic leads
to more conversions based on the fact that your offer is instantly seen as more
valuable than a typical paper coupon. And as an added bonus, a longer self-life
allows for more successful campaigns with a greater time frame for redemption.
So if you’d like to find out even more information about how
direct mail collateral like plastic postcards can increase your response rate,
your ROI, and more, or if you’d just like to go over your own long-term goals
with a team of professionals in a bit more detail, please don’t delay – contact
us today.
Content Source: https://dynamicard.com/understanding-the-power-of-plastic-postcards/
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