Chiropractic Direct Mail
Tips to Make Your Chiropractic Direct Mail Campaign A Success
There are several reasons why direct mail is a successful
marketing channel for chiropractors. For one, print media like postcards have a
greater emotional impact on consumers than digital advertisements do.
Chiropractic has a largely emotional appeal for most patients; they want to
return to the lifestyle they had before pain started getting in the way. Also,
people tend to take their time when they consider visiting a chiropractor.
They’ll keep a postcard with a coupon attached until they’re ready to pull the
trigger, whereas most other forms of advertising can’t be held onto like that.
Here are some tips for your Chiropractic
direct mail marketing campaign:
Focus on your Benefits:
When you are writing the content for your mailer, the
message is very important. For one, you want to shy away from the features of
your practice and instead focus on the benefits that your clients get from
using your services. This is where emotional persuasion comes into action. You
will want to make sure that your mailer speaks to your target audience’s issues
and tells them how their life will be better if they allow you to fix them.
You also want to keep everything simple when it comes
to the message. Don’t overload the mailer with too much. Get your message
across in a simple way. Too much information and too much going on can be more
of a distraction than informative.
Use your current patients’ info to create a mailing
list.
Who you mail to is just as important as the content
you put in your mailer. Start with your current and past customers. Many
chiropractors have found success in mailing postcards to past patients to get them
back in.
If you’re looking to acquire new patients, use
demographic info from your current and past patients to paint a picture of who
your target customer is. The average location, age, gender, ethnicity,
occupation, income, etc. of your patients will help you and your marketing
agency build a list that hits the people who are most likely to buy.
Include an entry-level offer.
In order to add real value to your mailer then you
should consider including an offer, otherwise, it probably won’t get much
response.
There are two options that are common in chiropractic
direct mail marketing:
1. Offer a free exam and consultation
2. Offer an entry-level service (like massage or acupuncture) at a discount.
Whatever you can do to get them in the door will be
worth it when they become a lifetime customer.
Be consistent.
Unfortunately, one mailer is never enough. Building
brand recognition and convincing prospects to convert, it takes time and
consistency. We recommend mailing once a month for at least 4-6 months. You’ll
get a steady stream of new patients for months to come because many will keep
your mailer around until they’re ready to call, which could take a while.
Use these tips to create a chiropractic direct mail
campaign that grows your practice!
Content Source: https://dynamicard.com/successful-chiro-practice-direct-mail-campaign/
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