Direct Mail Advertising
Direct
mail VS Digital Marketing
A
question we get all the time from clients is why they should use an old and
outdated form of marketing instead of keeping up with the latest trends and
hopping ship to digital marketing. Now you could join everyone else as they
fight for the same thing which is a chance to be seen by someone from the
targeted audience but that can be hard to do in an oversaturated environment.
Instead stand out using a medium that isn’t as saturated, like Direct Mail Advertising.
Did you know that it is estimated
that every person receives somewhere around 107 email every day. On top of
that, they see on average 63 ads throughout their time online whether they are
searching the web or scrolling on social media. If you compare this to the two
pieces of physical mail an individual gets each day, and it’s clear that
there’s far less competition when it comes to direct mailers.
By delivering a printed piece of
dealership direct mail to your customers, your dealership can sidestep the hurdles
often associated with digital marketing options, like email, that have a
greater chance of ending up in a spam inbox.
You may be surprised to learn
that 73 percent of individuals who participated in a study said that they
preferred direct mail over all other types of marketing.
This preference could be thanks
to the nostalgia factor receiving something in the mail offers or it could be
because 57 percent of people say that receiving something in the mail makes
them feel valued, but either way your direct mail is sure to leave your clients
with a warm and fuzzy feeling inside. For you, this means an increase in
positive brand awareness.
Now this doesn’t mean that you
should cut digital marketing out completely because you can use direct mail and
digital marketing together. They are like a perfect marriage of marketing.
Plus, when you use both direct and digital marketing you have a larger chance
at getting seen and getting a higher ROI. In fact, this marriage is likely to
bring home 28 percent higher conversion rates.
If you’d like to find out even
more about how effective “direct mail” is for your business, or if you have any
additional questions about topics like graphic design or targeted mailing that
you’d like to go over in a bit more detail, please don’t hesitate to contact us today.
Content
Source: https://dynamicard.com/direct-mail-vs-digital-marketing/
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