Hair Restoration Direct Mail
Utilize Direct Mail in Your Salon and Spa
Gone are the days of mass junk mail. Today’s savvy salons use mail
to build relationships, and not just sell. Your clients like to receive mail.
It makes them feel special and it shows that you care.
Get the most from your mail
Avoid expensive volume mailings. Small is beautiful
and the secret to this is to keep it targeted, personal and relevant.
Here are some ways that direct mail can help you
nurture your clients and build valuable long-term relationships:
Missing you
Mail is an ideal way to get clients back into your
salon. Direct mail is less intrusive than text and more distinctive than email. Also, you know it will reach the client.
Just a simple mailer card with a limited-time offer
and a ‘book now’ message should be enough. Be generous with your discount. You
might be thinking why, I just invested all this money into the postage and
print, and now I need to make that money back. Well, that is exactly the reason,
you just invested all this money into postage and print. Don’t squander this
opportunity by being tight-fisted with your offer. If your client hasn’t been
back for six months, then it will take a juicy incentive to motivate them to
pick up the phone and book again.
Many happy returns
Sending out personal touches like a birthday card with
direct mail marketing is both simple and effective. You are telling your client
“you’re important to us”. Add a personal touch with bespoke greeting cards
designed and printed for your salon this will also be cheaper than bulk-buying
them from a shop. You might even include a birthday girl/boy gift, that offers
a pampering treatment for their next visit. You might want to avoid discounts
here and look at ways to up-sell your salon services instead.
Grow your salon
You’ve worked hard to attract new clients, wowed them
with your salon experience, and then sent them out of the door feeling
fantastic. Now make sure you carry on building that relationship and turn them
into that marketing pot of gold – a loyal client. Send your customer for hair
replacement or hair
restoration direct mail.
If they haven’t re-booked after say 6/8 weeks pop a
card in the mail with an appealing offer for their second visit. Use their
name, always handwrite the envelope and add a personal note for maximum
effect.
Measure and measure again
One final tip – remember to monitor the results. This
is a crucial step to calculating the success of your direct marketing and the
return on your investment. An easy method is to include a promotional code in
your offer which clients must mention to enjoy the special prices.
Contact Us:
At Dynamicard create
professional-looking mailers, complete with your own logo. We feature
high-value content to get the best reach possible for prospective clients. Our
mailers are fully customizable and allow you to connect with your community.
This customization makes our mailers even more informative and effective. The
possibilities are endless! Mailers can advertise new membership services,
provide coupons or even show off new facilities! Digital Marketing is a
powerful way to build and maintain your client base.
If you’d like to find out more information about how your business can benefit
from a direct mailer, or if you have any additional questions you’d like to
discuss with someone in a bit more detail, please don’t delay.
Content Source: https://dynamicard.com/utilize-direct-mail-in-your-salon-and-spa/
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