Plastic Postcard Mailers
Unlock the Power of Plastic Postcards
Success in terms of marketing is all about getting the right
message in front of the right person at exactly the right time – this has
always been true and it likely always will be. But how do you make sure that
someone actually NOTICES your message when they’re receiving more targeted
advertisements than ever on a daily basis?
The answer is simple: you use a format that they can’t
help but pay attention to. For many brands, plastic postcards ARE that format
and they unlock a myriad of different advantages you won’t be able to find
anywhere else.
Stand Out from the Crowd
One of the major benefits that direct mail collateral
like plastic postcards bring to the table is that, as a format, they’re
incredibly versatile. They’re the perfect opportunity to not only use targeted
mailing to go after the type of people who are more likely to respond to direct
mail materials in the first place but to also use personalization to make that
first impression really stand out in a crowd.
Mailing list segmentation is a time-honored tradition
in marketing, but with plastic postcards
mailers you can take these gains even further. You can include a link to
your landing page where people can redeem an exclusive deal, for example, thus
starting your relationship with someone in the world of print and continuing it
over the Internet.
Once you establish a relationship with that prospect,
turning them into a responder, you can use mailing automation to send out more
targeted marketing collateral. Remind people of important events that
you’re having, showcase new products that you’re releasing, or even share an
exclusive promo code that they wouldn’t otherwise have access to.
But maybe the biggest benefit of plastic postcards is
that they’re unique – there really is nothing quite like them. It’s the perfect
chance to capture someone’s attention and stand out from all the other mail
they receive that day and, at that point, your promo offer will be able to
truly speak for itself. And presenting that promo on a pop-out gift card only
increases your odds. This simple tactic leads to more conversions based on the
fact that your offer is instantly seen as more valuable than a typical paper
coupon. And as an added bonus, a longer self-life allows for more successful
campaigns with a greater time frame for redemption.
So if you’d like to find out even more information
about how direct mail collateral like plastic postcards can increase your
response rate, your ROI, and more, or if you’d just like to go over your own
long-term goals with a team of professionals in a bit more detail, please don’t
delay.
Content Source: https://dynamicard.com/unlock-the-power-of-plastic-postcards/
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