Dynamicard

There’s absolutely nothing worse than spending hours upon hours coordinating what is objectively the best piece of direct mail marketing collateral you’ve ever created, only to have it wind up in someone’s trash. It’s happened to many marketers… but it doesn’t have to happen to you! At least, not anymore. If you really want to make sure that you’re doing everything you can to keep your direct mail from becoming junk mail, there are a few key things you’ll want to keep in mind along the way. Avoiding Junk Mail Curse: Your Guide One of the major reasons why people immediately toss Direct Mail Advertising into the trash is because of the same basic reason: bad addressing. This includes addressing your mail with phrases like “previous tenant,” “current resident,” or worse: misspelling someone’s name. This is why a clean, targeted mailing list is crucial. After all, WHO your mail accounts for approximately 40% of your campaign’s ultimate response and success. Additionally, never ...

Direct mail marketing can be an incredibly powerful and effective form of advertising for businesses of all kinds. However, the success of any such campaign depends on targeting the correct prospective customers, which is something many companies find challenging. For example, what age is your ideal customer? Are homeowners or renters more likely to follow up on your plastic postcard mailer? If you don’t know this information, you stand to lose thousands of dollars sending your mailers to demographics who are unlikely to respond to your offer. The answers to these questions and more can be found through the use of Direct Mail Analytics , and here are the three key ways that your business can use analytics to help make your direct mail campaign more successful. Create Targeted Buyer Profiles Whatever your business offers, there is a certain profile that represents your typical buyer: a particular age range, location, household income, and so on. Understanding who your buyer...

If You Want Your Direct Mail To Get Read, Format Matters! What does this mean for you? It means that when marketing by direct mail, the format you choose for your mailings matters—a lot–if you hope for customers to read your message. Read below for more information on If You Want Your Direct Mail To Get Read, Format Matters! Laminated Mailers – Great for Any Industry If you’ve seen Laminated Postcard Mailers “in action” before, you may think that they are only a good solution for certain industries. This is far from the truth. In fact, nearly any type of business can benefit. After all, you are putting your brand in front of new customers and giving your brand a chance to stand out in a crowded market. Whether you own a restaurant , retail store, or service-based business, there is a laminated mailing solution that will suit your needs perfectly. Ideal for a Gift Card Campaign Have you heard about gift card mailers? This type of savings program can be an excellent alternative ...

Are your direct mail pieces checking all the boxes and hitting the targeted mark—every time? Are you sure? What if we told you there was a way they could be? Yep! There is and we can prove it! Attracting Leads in a Digital World Using Direct Mail Tactics Marketing seems to be all about digital these days with websites, apps, and everything in between. So what does that mean for direct mail? You can’t search, stream, browse, or scroll through a direct mail piece like you can with online ads— BUT —you can touch them, which is something you  can’t  do with online ads. Why is that important? Being able to physically touch a unique direct mail piece hits an emotional nerve and jump-starts the intriguing thought process. A Mailbox Versus an Inbox Ad Everything in the digital world flashes before us in the blink of an eye. So people get used to ignoring most of the online advertising they see. That doesn’t help anyone’s bottom line. Even if your mailbox receives...

Success in terms of marketing is all about getting the right message in front of the right person at exactly the right time – this has always been true and it likely always will be. But how do you make sure that someone actually NOTICES your message when they’re receiving more targeted advertisements than ever on a daily basis? The answer is simple: you use a format that they can’t help but pay attention to. For many brands, Plastic Postcards ARE that format and they unlock a myriad of different advantages you won’t be able to find anywhere else. Stand Out from the Crowd One of the major benefits that direct mail collateral like plastic postcards bring to the table is that, as a format, they’re incredibly versatile. They’re the perfect opportunity to not only use targeted mailing to go after the type of people who are more likely to respond to direct mail materials in the first place but to also use personalization to make that first impression really stand out in a crowd. Mai...