Don’t Let Your Direct Mail Turn Into Junk Mail
There’s absolutely nothing worse than spending hours upon hours coordinating what is objectively the best piece of direct mail marketing collateral you’ve ever created, only to have it wind up in someone’s trash.
It’s happened to many
marketers… but it doesn’t have to happen to you! At least, not anymore. If you
really want to make sure that you’re doing everything you can to keep your
direct mail from becoming junk mail, there are a few key things you’ll want to
keep in mind along the way.
Avoiding Junk Mail
Curse: Your Guide
One of the major reasons
why people immediately toss Direct Mail Advertising into the trash is because of the same basic
reason: bad addressing.
This includes addressing
your mail with phrases like “previous tenant,” “current resident,” or worse:
misspelling someone’s name. This is why a clean, targeted mailing list is
crucial. After all, WHO your mail accounts for approximately 40% of your
campaign’s ultimate response and success.
Additionally, never
hesitate to lean into the best practices of personalization. Don’t just use
someone’s last name, use their FIRST name. Make sure your mailing lists are
populated with people who actually live at the addresses you think they do.
You’d be surprised by how far this alone will get you.
Likewise, you’ll want to
make sure that your message actually speaks to your prospects AND captures
their attention immediately. One of the absolute best ways to do this involves
not only showcasing content that is relevant to the interests of those
prospects, but also using unique direct mail formats like plastic postcards.
Not only will this help grab someone’s attention, but it will also help you
stand out in a crowd and will separate you from every other piece of mail that
someone happens to get that day.
Finally, make sure that
you’re leaning into the other graphic elements of personalization, too. Imagine
the immediate effect of your prospect seeing their name featured in bold,
colorful text on the front of a thoughtfully designed plastic postcard?
Remember that almost 80% of consumers say that they’re more likely to do
business with a company that is willing to go above and beyond to offer
personalized experiences.
If you’d like to find out more information about how to keep your
direct mail from becoming junk mail, or if you have any additional questions
that you’d like to discuss with someone in a bit more detail, please don’t
delay – contact us today.
Content Source: https://dynamicard.com/dont-let-your-direct-mail-turn-into-junk-mail/
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