How Direct Mail Can Make An Impact With Your Non-Profit
When people think about getting the word out about non-profit organizations, they probably don’t have the term “marketing” immediately jump into their heads. But they should, because what is fundraising if not marketing from a different perspective? Indeed, if you truly want to make Direct Mail Plastic Cards work for your non-profit, you can start using a few key techniques immediately.
Taking Advantage of the New Era of
Non-Profit Marketing
One of the most critical steps you need to take as a
non-profit to improve your fundraising capabilities involves diversifying as
much as possible. Yes, direct mail is a powerful tool, and plastic postcards
rule the day. But don’t overlook the opportunities that cross-media marketing
brings with it.
You could send out a plastic postcard with a call-to-action
that directs potential donors to your website, for example. You could even
include information about Venmo, Paypal, or other forms of digital payment right
on your direct mail pieces so that people can donate as soon as they receive
your messages. You can begin the conversation with someone in the world of
print but if they want to take it into the digital realm, you need to make it
as easy as possible for them to do so.
Along the same lines, you should also be using tracking and
analytics software to not only build better donor lists to work from in the
first place, but to refine your direct mail campaigns even further. When
you partner with an organization like DynamiCard, for example, you can track
the progress of your plastic postcards from start to finish. You get reports
based on factors like age, income, gender, marital status, whether a household
has children, and much, much more – all of which you can use to create better,
more informed, and more organic content in the future. That way, you’re not
casting the widest possible net but are instead going after the types of people
who are most likely to donate to your non-profit in the first place – thus
increasing your chances of success even further.
If you’d like to find out more
information about how to leverage targeted mailing and other direct mail
tactics to your advantage as a non-profit, or if you’d just like to speak to
someone about your own needs in a bit more detail, please don’t hesitate
to contact us today.
Content Source: https://dynamicard.com/how-direct-mail-can-make-an-impact-with-your-non-profit/
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